What are you doing to prepare for the coming apocalypse on December 21st, 2012? Building a bunker and attempting to outlast the natural disasters? Preparing a "bug-out" bag so that you can take off by bike or on foot when the end happens? The Jell-O company is trying to save all of us from the 2012 apocalypse using pudding to appease the Mayan Gods.
A clever commercial brings Jell-O back to television, and fans are glad to see the company advertising again. They have been quite famous for their ads in the past, which included stars like Lucille Ball and Bill Cosby. In this commercial, scientists climb to the top of a Mayan ruin to offer a supply of Jell-O pudding to the gods because the beans, corn, and potatoes offered to the gods are "boring." The announcer comments, "No wonder the gods decided to end the world."
Although the commercial is meant to poke fun at the 2012 apocalypse, the offering of Jell-O isn't really that different from some of the other crazy ideas that people have right now. There are some that are heading into underground bunkers for a few days to wait for the worst to be overÂ—the worst of what exactly is unclear, and there are still others who have quit their jobs, or spent their life savings on prepping for the purported apocalypse. Some schools have even started Christmas vacation early, because of both the recent shooting at Sandy Hook and because they are worried that the supposed apocalypse will cause some to commit acts of violence.
The commercial is quite clever, because it implants the idea that if the apocalypse does not happen, it could be because of the offering of Jell-O, which doesn't make sense logically, but still should help the company subconsciously, as people see the product in stores and have an urge to get some, even if they don't know why. So, like the commercial says, "fingers crossed, we'll see you on December 22nd."
Gabriel Legend covers current events for Gather News, and writes horror fiction. If you like an article from Gabriel please share it using the social media links below. Follow Gabriel Legend on Twitter (@GabeLegend).