Walmart thrived on Black Friday despite the efforts of protesters who planned a nationwide Walmart Strike. USA Today reported that the retail giant made 10 million transactions from 8 p.m. to 12:00 a.m. last night. The United Food and Commercial Workers International Union (UFCW) said there were 1,000 protests in stores throughout the country. The UFCW said the strikes were designed to "inform customers about the illegal actions that Walmart has been taking against its workers." A few random workers walking off the job and protesting in 46 states did not make a dent in the store's bottom line.
Walmart CEO Bill Simmons downplayed the Walmart strike in his statement this morning, saying that 50 or so associates took place in the strikes nationwide - "roughly the same number of associates missed their scheduled shift as last year." He noted that many of the protests did not have even a single Walmart associate in its ranks.
The protesters holding signs outside of Walmart did not keep customers from entering the store and making purchases in record numbers. This shows how weak the tactic of striking has become in the United States. Nobody really takes these protesters seriously anymore; people walk right past them to get their deals. It would be job suicide for non-unionized Walmart workers to walk off their jobs. In reality, they have a much greater chance of losing their jobs than actually altering any corporate policies.