Netflix subscribers are not happy about the price increases coming their way, and it looks like other companies are looking to prosper at its cost. One of the companies hoping to increase its customers is Blockbuster; is it a good deal?
A better deal for movies?
Apparently the company has plans to lure Netflix subscribers over to their side by giving "Netflix customers a free, month-long trial for Blockbuster 'Total Access,' a monthly subscription offering for mix of DVDs by mail and DVDs that can be swapped at Blockbuster stores." When the trial is up, it will cost $9.99 each month to get one DVD out at a time, which is $2 more than what Netflix is offering (it's $14.99 a month for two DVDs out a time, which is $3 more than Netflix). However, Chief Marketing Officer Kevin Lewis says they'll be offering "stuff you won't get from Netflix," such as many movies available sooner, no additional charge for Blu-ray, exchanging movies in stores (whether you got it via mail or from a store), and video games. Blockbuster may be a good option for those who want to leave Netflix but find another similar plan, and if you want video games, this does seem like a good idea. The Blu-ray deal could be something else that lures customers over, but is Blu-ray really that important? Could Netflix customers decide to keep the Instant Streaming option and switch to Blockbuster for taking out DVDs? The Instant Streaming is one thing that Blockbuster doesn't have, and that could be what keeps some customers with Netflix. Blockbuster may end up winning out just because Netflix customers will be canceling their subscriptions out of outrage alone but still want a similar movie plan.
Will you be canceling your Netflix subscription?
© Meredith Jacobs 2011
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