McDonald's is being pressured to fire Ronald McDonald. Corporate Accountability International has teamed with over "550 health professionals and organizations" who signed a letter to try and get the mega fast food restaurant to ditch their goofy clown mascot. The letter also asked the company to discontinue its blatant marketing to children.
The letter states that even though several factors go into the unhealthy epidemic taking over society, "marketing can no longer be ignored as a significant part of this massive problem."
Corporate Accountability International plans to add further pressure by running their letter as "full-page ads in six metropolitan newspapers around the country." Obviously that group is serious about wanting McDonald's to fire Ronald McDonald. However, not all Happy Meal customers are happy with the request.
McDonald's released the following statement: "We are committed to responsible advertising and take our communications to children very seriously. We understand the importance of children's health and nutrition, and are committed to being part of the dialogue and solution. We serve high quality food, and our Happy Meals offer choice and variety in portions just for kids. Parents tell us they appreciate our Happy Meal choices."
Ok, that whole part about high quality food is laughable but in the end it is the consumer's choice about what they put into their bodies and the bodies of their children. Isn't it? Forcing McDonald's to fire Ronald McDonald probably won't have the effect that opponents hope for. It's the cheap prices and the yummy but nutritionally terrible food that keeps customers coming back.
Oh yeah, Happy Meals come with those little toys that kids love! Maybe instead of going after Ronald McDonald, they should go after those toys first. There are few children (if any) that walk into a McDonald's and ask to see Ronald McDonald. However, there are plenty of kids that want to go to the "restaurant" especially for the toys. Seriously, what's an out of work clown to do in this economy?
Â© Evalynn J. Saeyang Â– Gather Inc. 2011